Social media is a rapidly changing environment, from changes in Facebook to the introduction of Google+, sometimes you need a social media consultant to help you navigate the changing social media landscape. Social media consultancies help with a variety of tasks from completely outsourcing your social media needs to just consulting with the social media [...]
3 Steps to a GREAT Social Media Strategy
Building a social media strategy isn’t rocket science and it doesn’t have to be difficult. In fact, it can be an enjoyable experience where you dream about where you can go with social media and how social media marketing can be remarkable for your company. Building an amazing social media strategy and then executing it [...]
Tweeting to Success
Twitter has over 100 million users and growing each day. Many businesses come to us and don’t understand precisely how to find success on Twitter. Twitter is a key part of any social media plan and your social media strategy isn’t complete without some plan to be on Twitter. Your social media strategy is to [...]
How Old Spice Found a Younger Generation
Old Spice had a problem. The target demographic of its products was aging and young people were turning away for more relevant brands. The brand managers had a choice: continue marketing to an aging demographic or find a way to be relevant. They created a commercial and web campaign featuring the man you would want [...]
Finding a Social Media Expert
One of the struggles many companies face when exploring social media is knowing when to engage with an outside consultant – and then finding that consultant. There are a number of ways to find a social media expert and we’re going to explore a few of those in this article. A social media expert is [...]
