Tweeting to Success
Twitter has over 100 million users and growing each day. Many businesses come to us and don’t understand precisely how to find success on Twitter. Twitter is a key part of any social media plan and your social media strategy isn’t complete without some plan to be on Twitter. Your social media strategy is to win – right? To dominate the competition? If so, this Twitter plan is for you!
5 Tips to Find Success on Twitter
A vast majority of businesses on Twitter don’t understand the core principles that will make them successful with their Twitter social media strategy. We’re going to explore 5 tips that will make you a success on Twitter.
1. Network with People on Twitter
Twitter is about networking and communicating with other people. You shouldn’t expect people to follow you if you don’t interact with them, talk with them, retweet their messages, and showing them you care about what they’re saying. Send people replies, talk about their business, and retweet their messages to show them you care.
2. Updating Your Twitter Account with Meaningful Messages
A lot of people made fun of Twitter early on because they didn’t want to know what other people had for breakfast that day. The inane chatter still exists in some quarters on Twitter, but you can really use Twitter for meaningful conversation.
Whenever we run into a problem, we turn to Twitter first, do a search, and if it’s not found, send out a Tweet. We will often find a crowd of people who will respond to our tweet. Update your Twitter account with meaningful messages about your industry, users, product, or niche.
3. Use Twitter Tools
There are a number of great Twitter tools out there you can use to help automate your Twitter account and maximize your time and resources in social media. These tools help you schedule Tweets, respond to people, manage multiple accounts, and more. We recommend and use Hootsuite.
4. Verify What You Say – and Say It Nicely
The quickest way to lose people on Twitter is to be inaccurate, wrong, or mean. Before you post that tweet, make sure it’s accurate, doesn’t have any typos, and really represents you. There are countless examples of people screwing up on their company Twitter account – don’t let it happen to you!
5. Expand Your Audience
You can expand your Twitter audience a number of ways – ask employees to tweet about you, meet others in the industry and talk to them on Twitter, engage your customers in conversations on Twitter. Expanding your audience will help you discover new markets and new people interested in your company, products, and services.
Twitter is a great addition to any social media strategy and one which is required in today’s social media environment.
