3 Steps to a GREAT Social Media Strategy
Building a social media strategy isn’t rocket science and it doesn’t have to be difficult. In fact, it can be an enjoyable experience where you dream about where you can go with social media and how social media marketing can be remarkable for your company. Building an amazing social media strategy and then executing it to perfection is one of most enjoyable things for social media professionals.
There are many ways to build a great social media strategy. These are three steps we’ve found helpful.
1. Start With the End in Mind
Though there is no end for social media, you need to start thinking about your social media strategy and what you want to accomplish. We believe that a social media strategy isn’t a business strategy unless you want to win with your social media strategy. For example, building a bunch of social networking profiles and filling them with content is not a winning strategy. We explored how Old Spice was able to effectively use social media to win. You should desire to crush your competition and win with your social media strategy.
So what does winning look like for your firm? 10% market share? 25%? 50%? Define what winning is and then create a strategy that helps you win. Start your social media strategy with the end in mind.
2. Get Stakeholder Feedback
An important part of developing a social media strategy is to get stakeholder feedback. Stakeholders and people who have a direct role or who are impacted by the social media strategy. This could include managers, directors, marketing, sales, IT, customer service. Find the people who are impacted by social media and involve them in the process.
3. Build a Social Media Strategy You Can Execute
The best social media strategy in the world won’t do you any good if you can’t execute it. Build out your strategy, but first, focus on the amount of resources you have available (staff, money, etc.) and keep these in mind when developing your social media strategy. Executing a great social media plan with the right resources can mean great results for your company.
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